Channel Account Enabler (CAE)

Channel Account Enabler (CAE) | Telephones for business

What is a Channel Account Enabler (CAE)?

If you’ve ever found yourself wondering… “What’s the difference between a CAE and an CAM?” We get it. There’s confusion and overlap between various sales titles used at different organizations. What’s more, titles are often changing and adapting to industry trends.

The fast-growing, competitive nature of the SaaS industry has created an environment where new titles are needed to accommodate for completely new positions. What’s more, (slightly) different titles – à la Sales Development Rep vs. Business Development Rep – are created to sound more relevant, modern, and in line with company values and culture.

If you’re new to all this sales jargon, look no further! We’ve got you covered. Keep reading to find out exactly what a channel account enabler does, average salary for CAEs, career outlook, and available CAE jobs.

In sales, the acronym CAE generally stands for Channel Account Enabler. CAEs are responsible for developing and maintaining relationships with business partners, and generating revenue goals from their efforts.

Channel Account Enabler Job Description

Channel Account Enablers (CAEs) generally help facilitate the relationship between their company and a partner company, assisting the partner in reaching their sales goals while simultaneously growing their channel partner network.

For example, at Kixie, we work with a range of integration partners (ie, HubSpot, Pipedrive, etc.) who promote Kixie’s telephony service as a solution to their respective customers. This widens our potential customer base, while also providing the partners with top-notch telephony solutions to offer their customers.

What does a Channel Account Enabler do?

Channel Account Enablers often play a large role in companies that rely on a business-to-business go-to-market strategy, as they acquire new partners and sales channels via other businesses. They are responsible for developing and maintaining relationships with these business partners, and generating revenue goals from their efforts.

CAEs create sales methodology and demand generation strategies to help their partners succeed, as it’s a win-win situation when new channels and partnerships generate new deals. Additionally, CAEs give guidance to channel sellers and may manage a team of channel specialists at their organization.

Channel Account Enabler Salary

Channel account positions such as CAEs make an average of $76,370 per year in base pay in the US, with an average additional $25,181 per year from performance-based compensation (source: Glassdoor). Salary varies depending on the size of the company and the location.

CAE Career Outlook

With the abundance of automation, software, and online marketing tools available on the market today, it may be worth wondering if sales positions will still be growing in a few years.

If you’re looking to grow your career in the sales industry, don’t worry - as the market outlook for channel account opportunities is positive! 5% growth is projected for channel account positions through 2028, or an additional 20,800 job opportunities (source: Zippia).

Channel Account Enabler Jobs

Looking for available CAE jobs? Here are a few resources to help your search:

Which sales role is right for me?

The right sales role for you depends on your experience and expertise, but sales can be a good industry to get your start if you are entering the job market for the first time!

Some key characteristics of great sales and customer support professionals include:

  • Excellent interpersonal skills
  • Great communicators
  • Passion for what they are selling
  • Willingness to roll up their sleeves and get the job done
  • No fear calling and following-up with potential clients
  • Positive attitude
  • Creative and passionate about helping others
  • Ability to multi-task across different platforms and forms of communication
  • Ability to work well under pressure and with a team

Does this sound like you? Kixie is hiring, and we’d love to hear from you! We are looking for jovial, hard-working colleagues to share our journey as we change the landscape of business telephony.