Real Estate Lead Follow-Up Scripts to Win More Clients

TL;DR: Real estate lead follow-up scripts work best within hours of an inquiry, since research shows most prospects spend under three hours researching and often pick the first agent they contact. This guide shares five calling scripts (Are You Thinking of Selling, Inquiry on Property, New Home Seller Putting Out Feelers, For Sale By Owner, and a default For Every Occasion script) plus five SMS templates triggered by specific client actions like website visits, property inquiries, open house attendance, and new listing matches. Personalize each script with the lead’s name, property address, and situation, and pair calling scripts with Kixie’s no-code SMS automations for consistent follow-up at scale.

You’ve successfully captured a lead, but what comes next is crucial to securing a potential sale: the lead follow-up. As a real estate agent, your triumphs are built on your ability to communicate promptly and genuinely. With a well-timed and concise follow-up script, you can create the perfect opening for further engagement.

Scripts need not be inflexible; they can be versatile and adaptable, ready to suit any situation. These conversational blueprints act as the groundwork for compelling and influential exchanges, giving you the confidence to steer interactions and make a lasting impact on your leads.

In this guide, we’ll share top-notch calling and SMS scripts that will improve your follow-up approach and, ultimately, help you win more clients.

How to Choose the Right Real Estate Follow-Up Script

The best real estate follow-up script depends on what the lead already told you. A buyer who requested details about one listing needs a different opener than a past client, a seller lead, or someone who stopped responding after an open house.

Lead situation	Best follow-up angle	What to ask for next
New property inquiry	Confirm the listing they viewed and ask what else matters in their search.	A showing, call, or preferred contact method.
Seller valuation request	Offer a short market read and ask whether they are exploring timing or price.	A quick pricing conversation.
Open house visitor	Reference the property and ask what they liked, disliked, or still need to compare.	A second showing or similar listings.
Cold or dormant lead	Lead with a useful update instead of asking for a decision immediately.	Permission to send relevant listings or market notes.
Past client or referral	Make the message personal and value-based before asking for referrals or repeat business.	A check-in call, home value update, or introduction.

Use the examples below as starting points, then adapt the first sentence to the lead source, property, neighborhood, and channel. For broader scenario coverage, see Kixie’s guide to real estate follow-up scripts for different situations.

The Best Time to Use a Follow-Up Script

Follow-up scripts prove especially valuable when responding to leads after an automated interaction, such as when a potential client visits your website or completes an inquiry form.

Prompt follow-ups are of paramount importance, as research indicates that most prospects spend less than three hours researching and often choose the first agent they contact.

This means they’re likely already leaning toward working with you – so it’s essential not to disappoint them.

Using these scripts will help you to build on their initial interest and effectively transform leads into clients.

Top 5 Real Estate Lead Follow-Up Call Scripts

Explore these five outstanding lead follow-up scripts shaped for typical scenarios. Adaptable to your individual client’s needs, they can serve as the foundation for your automated calling scripts following a prospect’s initial engagement.

1. The Are You Thinking of Selling Script

Use this script when you want to gauge a lead’s interest in selling their property. The goal is to open up a conversation and identify potential opportunities.

Example: “Hi [Lead’s Name], this is [Your Name] from [Your Real Estate Agency]. I saw that you visited our website recently, and I was wondering if you’re considering selling your property. If so, I’d love to discuss how our team can help you get the best possible price.”

2. The Property Inquiry Follow-Up Script

This script is perfect for following up with leads who have shown interest in a specific property. It aims to address their questions and schedule a viewing.

Example: “Hello [Lead’s Name], this is [Your Name] from [Your Real Estate Agency]. I noticed you inquired about [Property Address] on our website. Is there any additional information you need, or would you like to schedule a viewing?”

3. The New Home Seller Lead Script

Use this script when you’ve identified a new seller lead who is tentatively exploring the idea of selling their property. This approach allows you to introduce yourself and offer your services without applying too much pressure.

Example: “Hi [Lead’s Name], I’m [Your Name] with [Your Real Estate Agency]. I noticed that you recently requested a market analysis for your home. It seems like you might be considering selling your property. I’d be happy to help you understand the current market conditions and discuss potential strategies, so you can make an informed decision about whether or not selling is right for you at this time.”

4. The For Sale By Owner (FSBO) Script

This script is specifically designed to approach leads who are trying to sell their property independently. The goal is to offer your expertise and demonstrate the value of working with an agent.

Example: “Hello [Lead’s Name], I saw that you’re selling your property by yourself. I admire your initiative! As a professional real estate agent, I have a lot of experience and resources that could make the process smoother and more profitable for you. Would you be open to a brief discussion about how I can help?”

5. The For Every Occasion Script

This versatile script can be used as a default follow-up with any lead, making it an essential tool for the continuous growth of your client portfolio.

It focuses on leaving a positive impression, maintaining contact, and subtly funneling prospects toward exclusively working with you.

Example: “Thank you for taking the time to chat with me today, [Lead’s Name]. If you have any questions or need assistance with your real estate needs, please don’t hesitate to reach out. I’m dedicated to providing you with exceptional service and ensuring your experience is seamless. I look forward to being your go-to resource for all your real estate endeavors. Have a great day!”

Automated SMS Follow-Up Scripts for Real Estate Leads

Kixie’s no-code automation system makes SMS sending easier and is an invaluable asset for maintaining regular contact with real estate leads. It’s important to send these SMS messages as a response to specific actions taken by the client rather than sending them unsolicited.

To ensure your automated messages maintain a personal touch, allow a natural period of time to elapse before they are sent, which can be easily adjusted using the auto-dialer platform.

Your SMS follow-ups should be carefully crafted around the event that prompted the client’s engagement, addressing them by name and focusing on how you can help fulfill their property needs. By personalizing your messages and aligning them with your client’s unique situations, you can create a more engaging and effective line of communication and, ultimately, a highly likely to convert lead.

Consider the following SMS script examples as a solid foundation to build your follow-up messages upon:

• “Hi [Lead’s Name], this is [Your Name] from [Your Real Estate Agency]. I noticed you were interested in [Property Address]. If you have any questions or would like to schedule a viewing, just let me know!”
• “Greetings [Lead’s Name], thank you for inquiring about selling your property. I’m [Your Name] from [Your Real Estate Agency]. I’d be delighted to discuss current market conditions and potential strategies with you. When would be a convenient time for us to chat?”
• “Hi [Lead’s Name], I hope you found our recent conversation insightful! As always, I’m here to assist with any real estate needs or questions you may have. Feel free to call or text me anytime. – [Your Name] from [Your Real Estate Agency]”
• “Hello [Lead’s Name], exciting news! A new listing just became available in your preferred neighborhood. It aligns with your criteria and could be an ideal match. Would you like more information or to schedule a viewing? – [Your Name] from [Your Real Estate Agency]”
• “[Lead’s Name], thank you for attending our open house at [Property Address]! If you have any additional questions or are interested in making an offer, please don’t hesitate to reach out. – [Your Name] from [Your Real Estate Agency]”

Keep in mind that these scripts serve as a starting point. Be sure to adapt them to each client’s unique circumstances and preferences to create personalized, impactful messages that resonate with your leads and strengthen your professional relationships.

Final Tips for Real Estate Lead Follow-Up Scripts

To become a top-performing real estate agent, mastering the art of follow-up is essential.

Remember, communication is the foundation of any successful real estate transaction. These scripts will provide you with a strong starting point, but it’s important to adapt them to your personal style and the specific needs of each lead.

If you’re not already using automated SMS, now is the perfect time to incorporate this powerful tool into your arsenal along with power dialers and other tools. It’s a game-changer when it comes to managing leads and staying top of mind with potential clients. Don’t miss out on this opportunity to streamline your follow-up process and grow your real estate business to new heights.

To see how Kixie pairs SMS automations with the PowerDialer to help real estate agents double their productivity, view Kixie pricing or book a demo and start winning more conversations today!