Sales and Marketing

SMS Marketing Automation: What It Is and How to Use It for Your Business

SMS marketing automation is an underutilized tool that can help businesses of all sizes generate more leads and close more

What is a Product Qualified Lead (PQL)?

In the traditional sales and marketing funnel, leads were primarily qualified based on demographic or company-related data. However, the evolution

What is the BANT Framework in Sales?

In the world of sales, understanding and qualifying prospects efficiently is crucial. One effective method is the BANT framework, which

5 Lead-Nurturing Strategies to Increase Sales

Let’s get one thing straight: not all leads are the same. Some are still learning more about your business, while

What is Customer Acquisition Cost (CAC)? Definition and Formula

For businesses, acquiring new customers is a crucial aspect of growth and profitability. However, it can be an expensive endeavor,

What is Annual Contract Value (ACV) and How Do I Calculate It?

As the software-as-a-service (SaaS) industry continues to grow, businesses are constantly looking for ways to measure and optimize their subscription-based

What Is Sales Velocity and How Do I Calculate It?

Sales velocity is a crucial metric for businesses looking to understand the efficiency and effectiveness of their sales process. By

What Is Customer Lifetime Value (CLV) And How Do I Calculate It?

Table of Contents Definition and Importance of Customer Lifetime Value Customer Lifetime Value: Calculation Methods Customer Lifetime Value: Industry Benchmarks

Is Your MQL To SQL Conversion Rate Competitive?

In the fast-paced world of sales and marketing, the ability to effectively generate and qualify leads is essential for achieving

How To Calculate Gross, Operating, And Profit Margin For Business Success

When considering how to measure the financial stability of your company, many metrics are available. It can be difficult and

What Is Product Events Marketing Automation & Sales Automation and How Do I Use It?

Top performing sales and marketing teams rely on event-based automations to increase their productivity. Sales automation statistics show that by

SMS vs. Email: Why Text Is Replacing Email In Sales And How To Prepare

SMS vs Email Marketing: Is SMS Marketing More Effective? SMS vs. Email Statistics How to Prepare Your Business and Optimize

How To Scale Your B2B Startup With A Founder-Led Sales Strategy

How a Founder-Led Sales Strategy Can Transform Your B2B Startup Building a B2B sales strategy starts with the founder. Achieving

B2B SMS Marketing Campaign Best Practices

We know SMS is an effective channel to reach people: over 80% of text messages are opened, and 35-45% are

What is Revenue Operations? A Beginner’s Guide to Unlocking Business Growth

Revenue operations is a term that you may be hearing more and more in the business world. But what is

What is Product Adoption Rate? How to Calculate This Sales KPI

Product adoption rate refers to the speed or percentage at which customers or users adopt and start using a new

Top 10 RevOps Tools Used By High Growth Companies

Revenue operations is a strategic approach to aligning sales, marketing, and customer success teams to drive revenue growth and provide

SMS vs. Email Marketing: Which is Better for Your Business?

SMS has become an increasingly popular way for businesses to communicate with customers. It offers a number of advantages over

Skyrocket Your B2B Sales: Proven Revenue Operations Strategies

In today’s highly competitive business environment, it is essential for companies to have a clear and effective strategy in place

Revenue vs Sales Operations: How to Drive Growth in B2B Companies

As a sales manager in a B2B company, you’re well aware of the importance of driving growth and scaling your

Revenue Operations vs. Business Operations: What’s The Difference?

In the business world, it’s essential to have a well-organized system to help you achieve your goals and objectives. Operations

Popular RevOps Interview Questions: What Hiring Managers Want to Know

Marketing Meets Sales: How Revenue Operations Can Boost Your B2B Sales

Revenue operations is a business concept that focuses on analyzing, optimizing and automating processes related to sales, marketing, customer service

Marketing Automation vs. Sales Automation: Which Is Right For Your Business?

Sales and marketing teams know there is a lot of busy work that comes with the job. Whether it’s updating

Innovative Ways to Measure and Monitor Your Revenue Operations Performance

Revenue operations is a key component of any business and involves overseeing the various processes that contribute to the generation