B2B cold emails provide companies with a direct bridge to a wide audience of their potential customers. They’re cost-effective, scalable, and …

According to Ahrefs, 67% of marketers reported that a content marketing strategy generated substantial leads and an increased demand. That number has …

How a Founder-Led Sales Strategy Can Transform Your B2B Startup Building a B2B sales strategy starts with the founder. Achieving high-growth status as …

The Increased Need for Personalization in 2022 How Can Personalization Improve the B2B Buying Experience? 6 Creative Ways to Engage Prospects B2B …

If you’ve always performed sales in a B2C (business-to-consumer) environment, you could be forgiven for thinking that transitioning to a B2B …

According to research from 2019, there are nearly 31 million active small businesses in the U.S. alone. That’s nearly 60 million employees making up …

Looking for real-life examples of how different brands approach LinkedIn to generate more B2B leads? This blog post is full of best practices, from …

When it comes to sales, lead follow-up is a critical step in the process. After all, a successful follow-up call can mean the difference between …

In the vast realm of sales, two prominent domains reign supreme: business-to-consumer (B2C) and business-to-business (B2B). While both involve the art …

In the world of sales, there are many frameworks and methodologies that help sales professionals understand and navigate the complex landscape of …

Phone calls remain an important tool for businesses when it comes to their B2B sales efforts. By calling their prospects, companies are able to build …