What is a Sales Engineering Manager (SEM)?
If you’ve ever found yourself wondering… “What’s the difference between an SEM and an SOM?” We get it. There’s confusion and overlap between various sales titles used at different organizations. What’s more, titles are often changing and adapting to industry trends.
The fast-growing, competitive nature of the SaaS industry has created an environment where new titles are needed to accommodate for completely new positions. What’s more, (slightly) different titles – à la Sales Development Rep vs. Business Development Rep – are created to sound more relevant, modern, and in line with company values and culture.
If you’re new to all this sales jargon, look no further! We’ve got you covered. Keep reading to find out exactly what a sales engineering manager does, average salary for SEMs, career outlook, and available SEM jobs.
In SaaS sales, the acronym SEM usually stands for Sales Engineering Manager. SEMs work with the sales team in an organization to provide custom, often complex solutions and integrations for clients.
Sales Engineering Manager Job Description
In the world of SaaS, sales engineering managers have an excellent knowledge of their company’s technology, as well as a keen understanding of the kinds of software solutions buyers are looking for.
What does a Sales Engineering Manager do?
The main role of a sales engineering manager is to build custom solutions and solve complex problems for prospective and current clients - whether that means building out custom integrations or troubleshooting a solution for a large, complex organization. They are typically employed in B2B companies, where they facilitate sales relationships with other organizations that may have custom tech needs.
Sales engineering managers generally hold advanced degrees or have years of experience in the industry specific to the product or service they sell, enabling them to give in-depth explanations of the technology or science supporting their product to prospective buyers, as well as create advanced custom solutions.
Because they keep a close eye on the ever-changing needs of their business clients and industry-specific trends, SEMs can act as a liaison between sales and product teams.
Sales Engineering Manager Salary
The average sales engineering manager base salary is $122,043 annually in the US, with an average additional $29,536 per year in commission or performance-based pay (source: Glassdoor). This brings the average total pay for a sales engineering manager to $151,579 per year in the US.
SEM Career Outlook
With the abundance of automation, software, and online marketing tools available on the market today, it may be worth wondering if sales positions will still be growing in a few years.
If you’re looking to grow your career in the sales industry, don’t worry - as the market outlook for sales engineering managers is positive! 8% growth is projected for sales engineer opportunities through 2030, according to the US Bureau of Labor Statistics.
Sales Engineering Manager Jobs
Looking for available SEM jobs? Here are a few resources to help your search:
- Sales Engineering Manager Jobs on LinkedIn
- Sales Engineering Manager Jobs on Indeed
- Sales Engineering Manager Jobs on Glassdoor
Which sales role is right for me?
The right sales role for you depends on your experience and expertise, but sales can be a good industry to get your start if you are entering the job market for the first time!
Some key characteristics of great sales and customer support professionals include:
- Excellent interpersonal skills
- Great communicators
- Passion for what they are selling
- Willingness to roll up their sleeves and get the job done
- No fear calling and following-up with potential clients
- Positive attitude
- Creative and passionate about helping others
- Ability to multi-task across different platforms and forms of communication
- Ability to work well under pressure and with a team
Does this sound like you? Kixie is hiring, and we’d love to hear from you! We are looking for jovial, hard-working colleagues to share our journey as we change the landscape of business telephony.