What is a Marketing Qualification Representative (MQR)?
If you’ve ever found yourself wondering… “What’s the difference between an MQR and an LDR?” We get it. There’s confusion and overlap between various sales titles used at different organizations. What’s more, titles are often changing and adapting to industry trends.
The fast-growing, competitive nature of the SaaS industry has created an environment where new titles are needed to accommodate for completely new positions. What’s more, (slightly) different titles – à la Sales Development Rep vs. Business Development Rep – are created to sound more relevant, modern, and in line with company values and culture.
If you’re new to all this sales jargon, look no further! We’ve got you covered. Keep reading to find out exactly what a marketing qualification representative does, average salary for MQRs, career outlook, and available MQR jobs.
In sales, the acronym MQR generally stands for Marketing Qualification Representative. MQRs are generally part of inbound sales teams, and they are responsible for encouraging prospects down the sales funnel, closer to purchase.
Marketing Qualification Representative Job Description
If you’re thinking to yourself, “What does a marketing qualification representative do?” Keep reading! Marketing Qualification Representatives (MQR) are key players in inbound sales, meaning they speak to prospects who are already qualified and know something about their organization. Often this initial qualification happens through marketing efforts, meaning MQRs speak with marketing qualified leads (MQL).
Each organization has a different set of criteria a lead must meet to be considered “qualified” or “marketing qualified” – for example, if someone downloads a PDF or signs up for a free trial, they may be considered a marketing qualified lead ready to be called, texted or emailed by an MQR.
Unlike outbound sales representatives who may be prospecting and reaching out to completely cold leads, marketing qualification representatives deal with warmer leads who have already found the company in some way - in that regard, they have come through an inbound channel. MQRs share information about the product or service they are selling, and try to create trusted, meaningful relationships with prospective customers.
Marketing qualification reps have a challenging job - their chances of converting a lead to the next stage of the funnel decrease significantly the first 5 minutes after initial contact. If an MQR is doing their job effectively, hot leads who are excited about the product will be transferred to sales closers, a.k.a. Account Executives, to seal the deal.
Marketing Qualification Representative Salary
The average base salary for inbound sales positions such as Marketing Qualification Representatives in the United States is $40,194 per year, with an average additional $23,376 in commission tied to sales and/or performance goals (source: Glassdoor).
MQR Career Outlook
With the abundance of automation, software, and online marketing tools available on the market today, it may be worth wondering if sales positions will still be growing in a few years.
If you’re looking to grow your career in the sales industry, don’t worry - as the market outlook for sales representatives is positive! An estimated 4.5% growth for sales representative positions is expected between 2020 and 2030 (source: US News and World Report).
Marketing Qualification Representative Jobs
Looking for available MQR jobs? Here are a few resources to help your search:
- Marketing Qualification Representative Jobs on LinkedIn
- Marketing Qualification Representative Jobs on Indeed
- Marketing Qualification Representative Jobs on Glassdoor
Which sales role is right for me?
The right sales role for you depends on your experience and expertise, but sales can be a good industry to get your start if you are entering the job market for the first time!
Some key characteristics of great sales and customer support professionals include:
- Excellent interpersonal skills
- Great communicators
- Passion for what they are selling
- Willingness to roll up their sleeves and get the job done
- No fear calling and following-up with potential clients
- Positive attitude
- Creative and passionate about helping others
- Ability to multi-task across different platforms and forms of communication
- Ability to work well under pressure and with a team
Does this sound like you? Kixie is hiring, and we’d love to hear from you! We are looking for jovial, hard-working colleagues to share our journey as we change the landscape of business telephony.