Aircall vs Kixie Sales Dialer Phone Service

TL;DR: Kixie and Aircall both bring CRM-integrated VoIP calling, automatic recording of inbound and outbound calls, and Pipedrive sync. Kixie installs in under 3 minutes, logs every call automatically at the person, organization, and deal level, and ships with click-to-call, voicemail drop, local presence dialing, Slack integration, instant website lead callbacks, and a PowerCall Chrome extension that surfaces CRM data and lets reps log notes, dispositions, and follow-ups from the call window. Aircall focuses on configurable inbound routing with a contact-only CRM sync (no org/deal sync) and a softphone app that surfaces call history on desktop and mobile. Pick Kixie when outbound volume, automatic logging, and richer call data matter; pick Aircall when flexible inbound routing rules matter more. Stats cited in this post: a 5-minute response window can lift connect rates by 900%, and 90% of SeamlessDocs sales are preceded by a phone call.

Kixie and Aircall Sales Dialer Comparison

Despite the automation revolution, it is undeniable that for most sales organizations, old-school phone calls are still King. Marc Ende, VP of Business Development at SeamlessDocs has said that 90% of his team’s sales are directly preceded by a phone call. Studies have shown that if you call a lead within the first 5 minutes of them expressing interest you can increase your likelihood of connecting with that lead by 900%. How does somebody track this call data to ensure that their sales team is reaching out to leads correctly? Well, with the rise of phone systems that allow you to track call data directly into the CRM, it has never been easier.

Sales dialer comparison showing outbound CRM logging and inbound call routing

Today we are going to run through Kixie and Aircall, two products that integrate call data directly inside of your CRM. Both of these services provide you with the ability to make calls via voice-over IP, integrate call data directly into Pipedrive, and record all of your inbound and outbound calls. What we will examine in more detail today is what makes each system unique, and right for you. First we will review some of the benefits of Kixie’s system. Kixie is an enterprise phone solution designed primarily for sales teams. The same call quality and reliability you would expect from a RingCentral or 8×8 is standard in Kixie’s phone integration, but you can install Kixie and pair it up with your CRM in under 3 minutes.

In addition to ease of setup and adoption, Kixie also provides instant click-to-call functionality (red icon shown below), automatic call logging/recordings in your CRM at all relevant levels (person, org and deal in Pipedrive for example), and handy sales features like automatic local presence dialing vvoicemail drop Slack integration, and instant website lead-callbacks. The purpose is to save a salesperson’s time, give them and their manager better data to build processes around, and increase pickup rates.

Lastly Kixie goes above and beyond standard call-logging with its PowerCall Chrome Extension. The PowerCall presents a rep with an enhanced caller ID that will pull information directly from the CRM. What makes the PowerCall more than just an enhanced caller ID is the ability to log notes, call outcomes (dispositions) and schedule future activities directly inside of the CRM.

Aircall also makes it incredibly simple to sign up. Just enter a few pieces of information and you can start downloading their app and setting up your account. This makes it incredibly easy to just pick up their system and go, and goes hand-in-hand with another benefit of theirs – inbound routing and customization. You can adjust your inbound call handling rules easily, especially if you know what you’re doing. The CRM integration is functional but basic in that calls only sync to contacts, and don’t also sync up to organizations and deals (in Pipedrive for example).

Aircall’s comparable to the PowerCall is their didialer platformThough it does not pull data from the CRM, it does present you with your call history. This is available to you on your AirCall computer app or on your AirCall cellphone app, so you can be completely aware of all your recent call activity even when on the go. The big difference, in general, between these two systems though is the type of use case you fall into: If you are a mainly-outboutbound salesm using a CRM and have simple inbound handling needs, and you want to eliminate manual logging, track your team’s call data better, and make more effective sales calls, then Kixie is your choice.

If are a more inbound-focused sales organization that wants a highly-configurable phone system, a very basic CRM integration, and you have inbound handling needs that frequently change, then AirCall is your choice. In a world where the phone call is King, Kixie and AirCall help you make the most out of your calls. They both have top-notch sales consultants, so the best thing to do is to call into their sales lines and ask how well each one would fit your team’s use case!

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Kixie Research Team is the organizational byline for content created and maintained by Kixie’s staff writers and editors through a shared research and editorial process. The team covers sales technology, outbound calling workflows, CRM integrations, and revenue operations. This shared byline reflects organizational accountability; it does not mean every article reflects hands-on testing. Individual pages identify their sources, methods, and limitations.

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