How GoSite Boosts Talk Time and ROI on 150,000 Calls a Month
GoSite runs one of the highest-volume outbound calling operations around, at roughly 150,000 outbound calls a month. After trying nearly every phone system on the market, the team standardized on Kixie, lifted answer rates by 12% with ConnectionBoost dynamic local presence, and pushed every activity metric into HubSpot for weekly and monthly analysis.
- 150,000
- outbound calls per month at peak volume
- +12%
- answer rate increase after switching to Kixie
- 3+ years
- running the entire sales team on Kixie
- 60-90 sec
- saved per prospect with Voicemail Drop and SMS templates
“I can’t say it enough, that local presence, when you have 10 different numbers per local area code that just spins like a clock…and the ability to turn it on and off after you build trust with somebody…it popped our revenue so much that I was actually pretty shocked to be honest with you.”
Who GoSite Is
GoSite empowers small businesses, primarily in home services, with an all-in-one digital platform covering bookings, payments, contacts, and reviews, all rolled into a mobile app so owners can run their business from their phone.
Founded in 2013, GoSite has raised $40 million in Series B funding and earned numerous awards for company culture, diversity, and small business solutions. Zach Cummings, VP of Revenue Operations, has run the sales organization on Kixie for more than three years.
The Problem: Ten Years of Phone Systems That Fell Short
Over ten years, Zach tried just about every phone system out there, including Five9, Ytel, and Aircall. GoSite needed one system robust enough for both inbound and outbound calling that could also scale an outbound operation making around 150,000 calls a month.
The team found Kixie through a software review site, and one capability stood out immediately: dynamic local presence with multiple rotating numbers per area code.
The Solution: One Platform for the Whole Revenue Motion
Outbound and inbound in one place: Ring groups handle vendor-qualified leads daily, while the outbound team dials with ConnectionBoost, Kixie’s advanced local presence with anti-spam detection and progressive caller ID.
Time-saving tools in the rep workflow: Voicemail Drop saves 30 to 45 seconds per voicemail, templated texts save another 30 to 45 seconds, and click-to-call keeps reps moving. Dial time and talk time have both gone up since the move.
Coaching and reporting for leaders: Live call coaching lets managers join calls in progress, and the reporting layer feeds admin and operations decisions.
Deep HubSpot sync: Every activity metric pushes into HubSpot reporting, so GoSite can layer connection data over vertical, industry, and geography for weekly and monthly analysis.
Why It Worked
More conversations drive everything downstream. When local presence gets more people on the line, reps get more conversations, and more conversations in sales typically lead to more closed deals and more commissions. It keeps the reps moving.
Measurement closed the loop. Dials are irrelevant if you do not know how many conversations you are getting into, so GoSite tracks connections of 5 minutes or more as quality conversations inside HubSpot.
GoSite even left Kixie once for a cheaper price point, and came right back. The team called it the wrong decision and reinstated Kixie immediately.
The Results, in Detail
12% higher answer rates
ConnectionBoost’s rotating local numbers and anti-spam detection got more prospects to pick up.
More talk time per rep
Dial and talk time rose after the switch, with Voicemail Drop and SMS templates giving reps their time back.
Revenue-grade reporting
Quality conversations of 5+ minutes tracked in HubSpot, layered over vertical, industry, and area.
3+ years and counting
Kixie fits GoSite’s full sales strategy, from go-to-market through post-sale operations.
Running high-volume outbound calling and tired of being marked spam?
See how ConnectionBoost keeps your numbers clean and your answer rates climbing at any volume.