Vice President of Sales (VP)

Vice President of Sales (VP) | Telephones for business

What is a Vice President of Sales (VP)?

If you’ve ever found yourself wondering… “What’s the difference between the VP and the HOS?” We get it. There’s confusion and overlap between various sales titles used at different organizations. What’s more, titles are often changing and adapting to industry trends.

The fast-growing, competitive nature of the SaaS industry has created an environment where new titles are needed to accommodate for completely new positions. What’s more, (slightly) different titles – à la Sales Development Rep vs. Business Development Rep – are created to sound more relevant, modern, and in line with company values and culture.

If you’re new to all this sales jargon, look no further! We’ve got you covered. Keep reading to find out exactly what the vice president of sales does, average salary for VPs, career outlook, and available VP jobs.

In sales, the acronym VP generally stands for Vice President of Sales. VP of Sales are part of senior management, and they usually have the responsibility of leading sales and new business growth for the entire organization

Vice President of Sales Job Description

Senior sales management has the responsibility of leading sales and new business growth for the entire organization. Their roles are directly tied to revenue and managing many people, and therefore the position comes with a lot of challenges and opportunities. The VP of Sales generally reports to C-suite executives, such as the CSO (Chief Sales Officer) or the CEO (Chief Executive Officer).

The vice president of sales sets the overall direction and strategy for the company’s sales team, aligns sales processes to meet and exceed KPIs, and manages people and teams to help them perform their best. VPs aren’t necessarily taking sales calls or closing deals, but rather supporting and directing the sales engine within their company.

VPs may also act as thought leaders within the sales industry, specifically within the intersection of sales and their company’s industry. Responsibilities may include speaking engagements, participating in conference panel discussions, and sharing insights via webinars and podcasts. During these presentations, senior sales executives share and represent their companies, driving brand awareness, trust, and favorability.

Vice President of Sales Salary

The average vice president of sales salary in the United States is $153,395 annually, with an average additional $24,000 per year in profit sharing due to business growth (source: Indeed).

VP Career Outlook

With the abundance of automation, software, and online marketing tools available on the market today, it may be worth wondering if sales positions will still be growing in a few years.

If you’re looking to grow your career in the sales industry, don’t worry - as the market outlook for sales executives is positive! 8% growth is projected for sales executive opportunities through 2030, according to the US Bureau of Labor Statistics.

Vice President of Sales Jobs

Looking for available VP jobs? Here are a few resources to help your search:

Which sales role is right for me?

The right sales role for you depends on your experience and expertise, but sales can be a good industry to get your start if you are entering the job market for the first time!

Some key characteristics of great sales and customer support professionals include:

  • Excellent interpersonal skills
  • Great communicators
  • Passion for what they are selling
  • Willingness to roll up their sleeves and get the job done
  • No fear calling and following-up with potential clients
  • Positive attitude
  • Creative and passionate about helping others
  • Ability to multi-task across different platforms and forms of communication
  • Ability to work well under pressure and with a team

Does this sound like you? Kixie is hiring, and we’d love to hear from you! We are looking for jovial, hard-working colleagues to share our journey as we change the landscape of business telephony.