Lead Response Representative (LRR)

Lead Response Representative (LRR) | Telephones for business

What is a Lead Response Representative (LRR)?

If you’ve ever found yourself wondering… “What’s the difference between an LRR and an LDR?” We get it. There’s confusion and overlap between various sales titles used at different organizations. What’s more, titles are often changing and adapting to industry trends.

The fast-growing, competitive nature of the SaaS industry has created an environment where new titles are needed to accommodate for completely new positions. What’s more, (slightly) different titles – à la Sales Development Rep vs. Business Development Rep – are created to sound more relevant, modern, and in line with company values and culture.

If you’re new to all this sales jargon, look no further! We’ve got you covered. Keep reading to find out exactly what a lead response representative does, average salary for LRRs, career outlook, and available LRR jobs.

In sales, the acronym LRR generally stands for Lead Response Representative. LRRs are generally part of inbound sales teams, and they are responsible for encouraging prospects down the sales funnel, closer to purchase.

Lead Response Representative Job Description

If you’re thinking to yourself, “What does a lead response representative do?” Keep reading! Lead Response Representatives (LRR) are key players in inbound sales, meaning they speak to prospects who are already qualified and know something about their organization. Often this initial qualification happens through marketing efforts, meaning LRRs speak with marketing qualified leads (MQL).

Each organization has a different set of criteria a lead must meet to be considered “qualified” or “marketing qualified” – for example, if someone downloads a PDF or signs up for a free trial, they may be considered a marketing qualified lead.

Unlike outbound sales representatives who may be prospecting and reaching out to completely cold leads, lead response representatives deal with warmer leads who have already found the company in some way - in that regard, they have come through an inbound channel. LRRs share information about the product or service they are selling, and try to create trusted, meaningful relationships with prospective customers.

Lead response reps have a challenging job - their chances of converting a lead to the next stage of the funnel decrease significantly the first 5 minutes after initial contact. If an LRR is doing their job effectively, hot leads who are excited about the product will be transferred to Sales or Account Executives to seal the deal.

Lead Response Representative Salary

The average base salary for inbound sales positions such as Lead Response Representatives in the United States is $40,194 per year, with an average additional $23,376 in commission tied to sales and/or performance goals (source: Glassdoor).

LRR Career Outlook

With the abundance of automation, software, and online marketing tools available on the market today, it may be worth wondering if sales positions will still be growing in a few years.

If you’re looking to grow your career in the sales industry, don’t worry - as the market outlook for sales representatives is positive! An estimated 4.5% growth for sales representative positions is expected between 2020 and 2030 (source: US News and World Report).

Lead Response Representative Jobs

Looking for available LRR jobs? Here are a few resources to help your search:

Which sales role is right for me?

The right sales role for you depends on your experience and expertise, but sales can be a good industry to get your start if you are entering the job market for the first time!

Some key characteristics of great sales and customer support professionals include:

  • Excellent interpersonal skills
  • Great communicators
  • Passion for what they are selling
  • Willingness to roll up their sleeves and get the job done
  • No fear calling and following-up with potential clients
  • Positive attitude
  • Creative and passionate about helping others
  • Ability to multi-task across different platforms and forms of communication
  • Ability to work well under pressure and with a team

Does this sound like you? Kixie is hiring, and we’d love to hear from you! We are looking for jovial, hard-working colleagues to share our journey as we change the landscape of business telephony.