How to Choose the Best Sales Dialer For Your CRM

How to Choose the Best Sales Dialer For Your CRM | Telephones for business

When it comes to sales dialers, there are more than a few different types to choose from. Power dialers, auto dialers, parallel dialers, and predictive dialers all have their own unique benefits that can make them a good fit for different businesses and various sales tech stacks.

To figure out which type of sales dialer is best for your business, you’ll first need to consider what Customer Relationship Management (CRM) software you’re using. Different types of sales dialers work best with different CRMs. What’s more, some sales dialers have integrations designed specifically for maximizing productivity with certain CRMs, while others may be more generally applicable.

Here’s a look at how to choose the best type of sales dialer for your CRM, along with a free trial of a power dialer and a multi-line auto dialer.

What Is a Sales Dialer?

A sales dialer is a phone calling tool that automates the process of contacting potential customers for a business. It can be in the form of software or a physical device, and it helps speed up the process of reaching out to potential customers over the phone.

More often than not in 2022, businesses choose a cloud-based sales dialer, that also functions as their business telephone system. These voice over IP (VoIP) phone systems are run completely over the internet, and are therefore accessible via any device for added flexibility and convenience.

Sales dialers also come with extra features to help facilitate sales and customer service. For example, many sales dialers give your team access to call recordings, call whispering, inbound call routing, and other productivity tools.

What Types of Sales Dialers Are Available in 2022?

There are several different types of sales dialers, each with its own set of features and benefits. The type of sales dialer you choose will depend on the CRM software your business uses, as well as your specific business challenges and existing sales process setup. The types of sales dialers available in 2022 include:

Power Dialer

A power dialer is a type of sales dialer that automates repetitive processes like dialing numbers and leaving voicemails. This can help free up valuable time for sales reps so they can focus on other tasks, like building relationships with potential customers. While power dialers can only call one contact per agent at a time, they are able to automate the process of dialing down a list of uploaded contacts.

Multi-Line Auto Dialer

A multi-line auto dialer is similar to a power dialer in that it automates repetitive processes, but it can also make multiple calls at the same time. This type of sales dialer is best for businesses with a large volume of outgoing calls to make on a daily basis. Auto dialers have a variety of dialing modes: single line, 3-line, 10-line, and more. If two people pick up at the same time, the system chooses one caller to connect with so that there is no lag or dead air before the call begins.

Parallel Dialer

A parallel dialer is basically a synonym for a multi-line auto dialer. It helps sales reps make multiple outgoing calls at the same time. The number of calls that can be made at the same time varies depending on the system, but typically up to 10 phone numbers can be dialed at a time, to maximize the number of connections made with prospects. Immediately after a person picks up, the other calls are cancelled so that the agent to caller ratio is always 1:1.

Predictive Dialer

A predictive dialer uses an algorithm to predict when a sales rep will be free to take the next call. This type of dialer can make multiple calls at the same time and will automatically connect the sales rep with the next available prospect. The best predictive dialers are effective for businesses with a high outbound call volume, however, they may leave “dead air” on the call in the moments between when the prospect picks up the phone and when the agent connects.

Progressive Dialer

A progressive dialer is very similar to a power dialer, as this type of auto dialer software calls each prospect on a list one by one. Only when a sales rep becomes available will the next call in the queue be made. This type of dialer completely eliminates dead air because there is always someone available to take the call when the prospect picks up.

Which Sales Dialer Is the Best for my CRM?

When choosing between sales dialer systems, one of the most important factors to consider is compatibility with your CRM software. In a well run sales team, the CRM is the single source of truth for all your sales agents, so that anytime a rep logs into the CRM they should be able to get an accurate snapshot of the state of sales and deals in the organization. The sales dialer you choose should be able to integrate seamlessly with your CRM in order to avoid any disruptions in your workflow.

Best Sales Dialer for HubSpot

HubSpot was recently named a leader in B2B Marketing Automation Platforms by Gartner for the second year in a row, and the number of sales teams using HubSpot also continues to grow. Though HubSpot Sales does offer a built-in sales dialer system, many teams on HubSpot prefer using Kixie for their sales outreach efforts.

Kixie has a native integration with HubSpot, and the most advanced HubSpot Workflows integration of any calling & texting platform. It lets you:

  • Use dispositions or events logged in Kixie to trigger any HubSpot Workflow.
  • Send templated auto-SMS with dynamic fields through HubSpot Workflows.
  • Trigger event-based auto-dialing. For example, any time a new lead enters your pipeline, you can prompt an auto-dialed call from the contact owner.

You can start a free trial of Kixie for 7 days, or schedule a demo with a Kixie team member to see if Kixie PowerCall and SMS is compatible with your business.

Sales Dialer for Salesforce

Salesforce is the world’s most popular CRM, and is used by sales teams of all sizes. One of the benefits of Salesforce is that there are a large number of integrations available to sales teams, including a number of different sales dialers such as Aircall, RingCentral, and Dialpad.

Kixie also has a native integration for Salesforce, which includes:

  • Contact information automatically loaded and displayed in the dialer on active calls.
  • One-click call outcome logging and unlimited voicemail drops.
  • Automatic call recordings and live call coaching, including call whispering and barging.
  • Click-to-call from within Salesforce and on any other webpage.

Sales Dialer for Zoho CRM

Zoho CRM is a popular CRM for small businesses, and like Salesforce, offers a number of different integrations., Cloudtalk, and Acefone offer Zoho integrations, however Kixie has a native integration for Zoho CRM, and over 60 reviews on the Zoho App Marketplace, with an average rating of 4.8 stars. Kixie’s integration with Zoho includes:

  • Intelligent AutoDialer: autodial directly from Zoho workflows on email opens, new leads, and any Zoho trigger event
  • Power Dialer: 1-click dialing, automated voicemail drop, AI-powered local presence dialing, and 2-way Zoho integration
  • SMS Messaging: send/receive text messages and auto-text through Zoho workflows
  • Enterprise Phone Service: Phone Numbers in 40 Countries, Intelligent Call Routing, Call Queues, and Call Transfers

Try a Multi-Line Auto Dialer for Free

Kixie’s robust multi-line power dialer and productivity tools for sales calls make it a great choice for pairing with your existing CRM. In addition to HubSpot, Salesforce, and Zoho, Kixie integrates with a number of CRMs and other popular sales tech stack software. Kixie’s professional plan allows you to get started calling in minutes. If your team needs a multi-line auto dialer for 3-line dialing, or even up to 10-line simultaneous dialing, Kixie’s Outbound PowerDialer is a great option. Try out Kixie’s sales dialer for 7 days completely free here!