How Kennected Doubled Their Call Volume With Kixie
Kennected’s reps were dialing from personal cell phones with no central phone system. On Kixie, the lead generation company doubled its call volume, gave every rep about an hour a day back with Voicemail Drop, and cut onboarding no-shows with automated text reminders.
- 2x
- call volume with the PowerDialer
- ~1 hour
- saved per rep each day on voicemail handling
- 80-100
- calls per rep per day
- 17,000+
- businesses Kennected has helped grow since 2018
“It’s always been a huge pet peeve of mine if they miss my call, now I gotta spend another 30 seconds listening to their voicemail recording. The ability to just click “Drop” and then it hangs up the phone. That was huge.”
Who Kennected Is
Since its founding in 2018, Kennected has helped over 17,000 businesses expand by generating new leads for their marketing and sales teams. The company has grown to over 120 employees and relies on Kixie every day to support its outbound sales campaigns.
Scott Varner started as a Relationship Development Representative and now, as Sales Operations Manager, onboards new reps onto the entire sales tech stack, with Kixie playing a central role.
The Problem: No Central Phone System
Before Kixie, Kennected had no company phone lines or dialers. Everybody was literally calling from their cell phone, with browser calling as the only alternative.
The sales motion depends on Relationship Development Reps setting appointments and driving outreach, with Account Executives nurturing and closing. Without a phone system connected to HubSpot, tracking outreach and following up with new leads was difficult and time consuming.
The Solution: Time Back on Every Call
Voicemail Drop: With reps making 80-100 calls a day, saving 30 seconds every time a call goes to voicemail gives each agent about an hour back daily. One click drops the pre-recorded message and hangs up.
Click-to-call and SMS templates: Immediate time savers that keep reps in motion between conversations.
PowerDialer: The engine behind the long-term gain. Reps make twice as many calls, which has helped scale the business.
HubSpot workflows: The bi-directional integration triggers automation workflows, including automated meeting and text reminders woven into the customer onboarding process.
The Results
Call volume doubled, and productivity rose with it. The automated touchpoints built into the sales cycle improved the customer experience too: text reminders ahead of onboarding meetings measurably reduced no-shows.
Asked how he would feel without Kixie, Scott summed it up as sad, drained, busy, and maybe a little more stressed out because of the added work and time on each individual call.
The Results, in Detail
2x call volume
Relationship Development Reps make twice as many calls with the PowerDialer.
1 hour per rep, daily
Voicemail Drop turns 30 seconds of listening per missed call into a single click.
Fewer no-shows
Automated text reminders in onboarding workflows mean fewer missed meetings.
One connected stack
Calls, texts, and follow-up all flow through the bi-directional HubSpot integration.
Still dialing from personal cell phones?
See how a central phone system connected to HubSpot doubles what your team can do in a day.