Kixie gives sales teams a phone system built for selling: PowerDialing on up to 4 lines, Team SMS with thread locking, call queues, and bi-directional CRM integration on every plan, with unlimited US and Canada minutes. CallTrackingMetrics, now branded CTM, is built for marketing attribution and conversation analytics, with call tracking, Google Ads and Analytics sync, and a Sales Engage plan for sales teams.
CallTrackingMetrics now brands itself as CTM. This page keeps the legacy name because that is still how many buyers search for the product.
The short version. The detailed comparison follows below.
Every Kixie plan includes business phone service, bi-directional CRM integration, Team SMS, and live call coaching. CTM’s pricing page places its customizable softphone, Smart Dialer, and live coaching tools on Sales Engage, its third tier, listed at $329 per month plus usage.
Every Kixie plan includes unlimited minutes for calls in the US and Canada. CTM lists each plan price plus usage, with a separate usage and global pricing schedule.
Kixie Team SMS gives reps a shared inbox for business numbers, with thread locking so only one rep replies at a time and internal notes for handoffs. CTM’s plan comparison lists send-and-receive, bulk, and scheduled text messages under lead management.
Kixie and CallTrackingMetrics overlap, but they are not strongest for the same job. Kixie is easier to position for rep productivity, CRM-connected follow-up, and shared team texting. CTM is easier to position for attribution, routing depth, and documented compliance breadth.
| Comparison area | Kixie | CallTrackingMetrics |
|---|---|---|
| Primary job | Sales-first calling, texting, CRM logging, and follow-up workflows for revenue teams. | Attribution, call tracking, routing, conversation analytics, and communications intelligence across marketing, sales, and service teams. |
| Outbound dialing | Kixie publishes Single-Line and Multi-Line PowerDialer, including PowerDial up to 4 lines simultaneously and AI Human Detection on the top tier. | CTM publishes Smart Dialer and LeadReactor, plus outbound automations such as fast lead follow-up, call drips, and missed-call follow-ups. |
| Shared team texting | Kixie Team SMS documents shared-number inboxes, agent assignment windows, lock state visibility, internal notes, and SMS templates. | CTM publishes send/receive, bulk, and scheduled SMS, but the reviewed primary sources did not document the same lock-state and internal-note workflow detail. |
| Routing and contact center controls | Kixie includes IVR, ring groups, call queues, rule-based routing, call recording, and live call coaching on every plan. | CTM publishes geographic routing, Smart Router, call queues, skill and weight-based routing, softphone workflows, and broader routing intelligence. |
| Attribution and reporting | Kixie publishes analytics, reporting, conversation intelligence, and CRM-linked activity visibility for revenue teams. | CTM publishes call tracking, Google Ads and Analytics sync, real-time activity stream, ROI reporting, and campaign attribution as core platform value. |
| Developer tools and integrations | Kixie publishes Developer API access, webhook management, and native CRM integrations such as HubSpot, Salesforce, Zoho, and Pipedrive, plus Zapier and Make connections. | CTM publishes API access, webhooks, Lambda Functions, and an extensive integration library spanning advertising, CRM, analytics, and CMS tools. |
| Compliance and security posture | Kixie offers a DNC compliance add-on and publishes a Privacy Policy and a Security page; evaluators can ask their Kixie representative for current security materials. | CTM publicly documents SOC 2 Type 2, HIPAA/HITECH, GDPR, PCI, PIPEDA, redaction, secure logging, and broader access controls. |
| Pricing and trial visibility | Kixie publishes plan structure, a 7-day no-card trial, and PowerDial packaging but does not show the same style of public seat pricing on the reviewed pricing page. | CTM lists Marketing Lite, Marketing Pro, and Sales Engage at $65, $149, and $274 per month with annual pre-pay ($79, $179, and $329 billed monthly) plus usage, with Enterprise at $1,999 per month. |
Choose Kixie when your phone system needs to help sales reps work faster inside the CRM instead of centering the experience on attribution and contact-center analytics.
Kixie is easier to defend when the buyer wants a sales-first dialer that can move quickly through lead lists, keep reps in the CRM, and reduce dead time between conversations. Its public pricing page shows a Multi-Line PowerDialer tier with up to 4 lines as of October 7, 2026.
See Kixie PowerDialer →
Kixie publishes stronger detail around shared Team SMS behavior than CTM does on the sources reviewed for this update. Its help documentation covers team inboxes, assignment time limits, lock-state visibility, internal notes, and SMS templates, which matters when multiple reps share one texting number.
See Team SMS details →
CallTrackingMetrics now brands as CTM, and its current site leans hard into campaign attribution, Google Ads and Analytics sync, routing logic, call tracking, and conversation intelligence across more than just SDR workflows. If the buyer is asking which campaigns, channels, numbers, and conversations drive revenue, CTM has the clearer public story.
Both platforms publish developer tooling, but they frame it differently. Kixie emphasizes CRM-connected sales execution with API and webhook endpoints for calls and SMS. CTM emphasizes a broader attribution and communications stack with API access, webhooks, and Lambda Functions. The better fit depends on whether your workflow centers on revenue reps or cross-functional operations.
See Kixie webhook APIs →
Short answers for teams comparing Kixie and CallTrackingMetrics.
Kixie is the better fit for revenue teams that care most about outbound dialing speed, CRM-connected call logging, Team SMS coordination, and fast follow-up after every conversation.
CallTrackingMetrics is usually the better fit when the buying team prioritizes attribution, campaign reporting, advanced routing, security documentation, and communications intelligence across marketing, sales, and service teams.
Kixie publishes a clearer multi-line PowerDial motion for sales teams, while CTM publishes Smart Dialer, LeadReactor, and broader outbound automation. The right choice depends on whether you value multi-line PowerDialing or a wider lead-management workflow.
Yes. Kixie Team SMS publicly documents shared inboxes, assignment windows, lock states, internal notes, and SMS templates for teams working from a shared number.
Kixie publishes analytics, Conversation Intelligence, a DNC compliance add-on, and a Privacy Policy and Security page. CTM publishes broader current documentation around attribution reporting, SOC 2 Type 2, HIPAA/HITECH, GDPR, PCI, and related controls, so buyers with heavier compliance or attribution needs should compare those details directly.
Last updated October 7, 2026. CallTrackingMetrics now brands itself as CTM, and this page uses the legacy name for clarity. Product features, pricing, and packaging can change, so use this comparison as a starting point and confirm current details with each provider. CallTrackingMetrics (CTM) is a trademark of its respective owner. Kixie is not affiliated with or endorsed by CallTrackingMetrics (CTM).
Try Kixie if your team wants stronger outbound dialing, CRM-native follow-up, shared Team SMS workflows, and faster execution after every conversation.