Conversions are the lifeblood of any e-commerce business. Your business is not sustainable if you’re not converting visitors into customers.
Many factors contribute to a successful conversion, but automation is one of the most important. Automating key processes in your e-commerce business can help increase conversions and drive sales.
E-commerce has become a critical aspect of digital marketing, and almost every company is launching its e-commerce store. Now that you have your e-commerce store, increasing your conversions is next.
To do so, you need to understand what your customers are searching for, which products they are interested in, and which motivating factors drive them to buy from you rather than your competitors.
That’s why optimizing your website for conversion is a must if you want to see an increase in sales. Also, automating different processes can save time and resources, so you have more time for other things and less time spent on menial tasks for your e-commerce business.
Let’s look at some useful tips and tricks that will help improve your e-commerce site and boost its conversion rate.
What is E-commerce Marketing Automation?
E-commerce marketing automation is the process of using software to automate e-commerce marketing tasks. This can include automating follow-up SMS messages and phone calls, email marketing, social media marketing, and targeted ads.
Kixie can trigger automated SMS messages from e-commerce platforms like Shopify, BigCommerce, and WooCommerce. Kixie is an SMS Marketing platform that allows businesses to automate their customer interactions.
A marketing automation software can save you a lot of time by automating repetitive tasks, such as sending out email campaigns or posting to social media.
Why Automation Tools are Important
E-commerce automation is important because it can help save time, reduce costs, and improve efficiency. In addition, automation can also help improve the customer experience by providing a personalized shopping experience and increase engagement.
Customer retention is important for any business but especially for e-commerce businesses because the cost of acquiring new customers is high.
How to Improve Your E-Commerce Site and Boost its Conversion Rate
Automated Abandoned Cart Emails
Abandoned cart emails are automated email campaigns sent to customers who have started the checkout process but have not completed their purchase.
This email automation reminds customers about the items they are interested in and encourages them to complete their purchase from your e-commerce store.
Trigger Follow-Up SMS Messages
In addition to automating emails to remind shoppers about abandoned carts, automation software combined with your e-commerce platform can also trigger reminder SMS messages to buyers who nearly finished their transactions.
A simple, unobtrusive text message may give your potential buyer just the reminder they need to complete their transaction. By automating this process, it’s even easier for you to increase sales.
Automated Customer Satisfaction Surveys
Customer satisfaction surveys are sent to customers after they have made a purchase.
These surveys help e-commerce businesses gather customer feedback about the customer’s experience and can be used to improve the customer experience.
This will benefit your business processes as loyal customers are more likely to recommend you to friends and family and make repeat purchases at your online store.
Run a Promotion to Increase Brand Awareness
First of all, you need to make your brand visible. You can do so by running a promotion to get people talking about your product.
If you want your brand to be recognized and remembered, you must make a substantial effort to make a lasting impression on your customers. A “buy one, get one free” or “free shipping” promotion would be a great way to get people talking about your product.
Your goal should be to get a high customer acquisition rate to see your brand and product. You can offer a discount or free trial at the beginning of your e-commerce journey.
Add a Subscription Box for Email Marketing
Another great way to boost your brand and customer loyalty is by adding a subscription checkbox for e-commerce email marketing automation.
Not only will you be able to better connect with your customers, but you’ll also be able to build a long-lasting relationship with them.
An e-commerce marketing software would be a great addition to your website as it will automate the process of sending out emails, making it easier for you to focus on other tasks.
You can offer your customers many benefits from signing up for your email lists, such as exclusive promotions, early access to new products, and content that can help them with their lives.
Additionally, one great benefit of adding an email subscription box is that you can segment your customers and send them personalized emails relevant to their needs.
This will allow you to better serve your customer base and boost conversion rates.
Run a Drip Campaign to Build Trust and Increase Familiarity
Another marketing approach is to run a drip campaign that increases familiarity with your brand. A drip campaign is a marketing tactic where customers receive small doses of marketing from your brand over time.
This helps engrain your brand in their minds and makes people more familiar with your product. You can implement a drip campaign by sending automated emails to your customers.
You can send emails about your product, upcoming sales, helpful content, and anything relevant to your audience. This small and subtle marketing tactic can help you build familiarity and trust with your customers.
Show Product Recommendations on Your Website
This will allow your customers to see which other products would pair well with the one they are currently viewing. Use cross-selling strategies to surface product recommendations on your website.
This can be particularly helpful for users who are shopping for gifts. Amazon’s “Customers who bought this item also bought” feature is an excellent example of this.
You can implement this feature in your e-commerce store to show customers other products they may be interested in purchasing. This can help increase your overall sales and boost your conversion rate.
Use Rich Content With Product Display
You can use rich content and product display to help boost your sales. You can add details about your product, such as its origin, how it is made, and what purpose it serves.
This information can help customers make a more informed decision when shopping on your site and can help them better understand the product they are purchasing. You can also use product displays to showcase your product.
You can use photos, videos, or GIFs to help your customers understand your product better and view its features more clearly. This can be helpful if your customers have trouble understanding your product before purchasing it.
Use Exit Intent Window
Another marketing tactic that you can use is the exit intent window, a pop-up that appears when a user leaves your site. This can be a great way to increase your sales and boost your conversion rate.
You can use exit intent windows to showcase sales, offer a discount, or display related content. While using an exit intent window, it’s best not to come across as aggressive or forceful.
You want to offer your customer base something useful and prompt them to stay on your site. An exit intent window can be a great way to boost your sales and increase your conversion rate.
Create a Seamless User Experience
You want your customers to feel at home when they visit your website.
A welcome email and post-purchase emails are a great way to start creating a seamless user experience. You can also create an FAQ section on your website to help address any questions or concerns your customers may have.
That is why it is vital to ensure everything is organized and easy to navigate. You can add an intuitive design and layout to your store. It is also important to make sure your content is engaging and interesting.
Optimize Your Product Pages
A product description can help your audience better understand what your product does and what problems it solves. You can also include information about the product’s materials and the manufacturer.
Product images are also important. You can add various product images to your product page so customers can see what they are purchasing.
You can add a clear call-to-action to your product page to prompt customers to make a purchase. This can be helpful if your customers have trouble deciding which product to purchase from your store.
Send ROI-Based Ads to the Right People
Sending ROI-based ads to the right people is another important aspect of improving your e-commerce store. You want to ensure that the ads you send out are only going to the people who will use your product.
For example, if you are selling an online course, you want to make sure you are targeting people who are actively looking for online courses.
You can target your ads based on a person’s interests, demographics, and the websites they frequent to ensure your ads are hitting the right people who are likely to use your product.
The Future is Automated
Implementing these automations can help increase conversions by making it easier for customers to complete their purchases and providing additional information about your products.
When implementing any automation, always make sure to test and measure the results to ensure that it is having the desired effect on your business.
Remember, it can take some time to see results, so don’t get discouraged if your sales don’t go up immediately. With these tips, you will be well on your way to building a successful e-commerce store in the long term.
This is a guest post from BlueTuskr. As a marketing expert with over 15 years of experience in e-commerce, Andrew Maffetone (Maff) has not only owned and managed multiple marketing companies in the e-commerce space but has also worked in-house at multiple online selling companies, driving brands to new heights. With his knowledge of marketing and business strategy, love for staying ahead of the curve, and ability to execute effective marketing solutions, he created BlueTuskr, a team of specialized experts dedicated to the growth and success of e-commerce sellers.