BigCommerce Dialer: Integrating Kixie for Seamless Sales Calls

BigCommerce is a robust e-commerce platform, but on its own, it lacks advanced calling and texting capabilities. A “BigCommerce dialer” refers to integrating a phone system or power dialer directly with your BigCommerce store data. This integration enables your sales and customer service teams to click-to-call customers, automate outreach, log call activities, and send texts – all tied to your BigCommerce customer records. The result is a more personalized and efficient customer outreach process, which can lead to higher conversion rates and better customer experiences.

A BigCommerce store is a goldmine of actionable data. It holds customer lists, detailed order histories, segments of high-value patrons, and, most critically, a constant stream of abandoned carts. Each data point is a signal of customer intent. However, without a proactive outreach system, this data remains passive, and its value decays rapidly. Traditional follow-up methods like email marketing, while valuable, face challenges with declining open rates and delays in message delivery. Manual dialing is notoriously inefficient and unscalable for a growing eCommerce business, with agents wasting significant time between calls. This is where revenue leaks from the sales funnel.

Kixie provides the essential toolkit for activating this dormant BigCommerce data and plugging the leaks. It offers an AI-powered sales engagement platform with a suite of intelligent communication features designed for efficiency and effectiveness:

• Power Dialing & Parallel Calling: Kixie’s Multi-line PowerDialer allows calling up to 10 contacts in parallel, and its Automated LeadCaller drives a 200% increase in connection rates by immediately calling new leads while they’re hot. This is ideal for maximizing speed-to-lead. Instead of wasting minutes between calls, agents can move from one live conversation to the next in seconds, dramatically increasing productivity.
• Local Presence and Connection Rate Boost: Prospects are far more likely to answer a call from a local number. Kixie’s AI-powered Local Presence feature automatically displays a local number as the caller ID, matching the area code of the person being called. This single feature can increase connection rates by up to 400%, ensuring more outreach attempts result in actual conversations.
• Business SMS and MMS Integration: Modern customers appreciate texting for convenience. Kixie includes a robust Business SMS tool that’s fully integrated with BigCommerce contacts. You can send one-to-one texts or bulk SMS campaigns, all from the same dashboard as your calls. All text conversations are synced to the BigCommerce customer record, creating a unified history. Kixie also supports MMS (picture messaging).
• Voicemail Drop and Call Automation: Kixie allows you to pre-record voicemail messages. When you reach a customer’s voicemail, you can “drop” the prerecorded message with one click, saving considerable time and allowing reps to save up to 3 hours a day on voicemails and repetitive messaging tasks. Kixie also offers automated call sequences (cadences) for persistent yet polite follow-up.
• CRM-Like Call Logging and Analytics: Every call is logged with details like outcome, duration, timestamp, and notes, with call recordings saved and linked to the contact. Managers can monitor team performance and analyze call metrics. Kixie delivers full contact center reporting capabilities integrated with your BigCommerce data.
• Easy Inbound Call Handling: Kixie provides features like IVR menus and call queues. When an inbound call comes from a known BigCommerce customer, Kixie displays their info, enabling personalized service.
• Scalability and Global Reach: Kixie’s cloud-based phone system is highly scalable and supports unlimited users and international calling, working seamlessly for businesses of all sizes and locations.

In essence, Kixie transforms BigCommerce from just an online storefront into a complete omnichannel communication hub, combining your e-commerce data with a powerful phone system and automation engine. By integrating BigCommerce with Kixie, you enable click-to-call/text directly from customer records and empower your team with the context needed for every conversation.

Two Ways to Integrate Kixie with BigCommerce

BigCommerce users have two main integration paths to connect Kixie’s dialer and SMS tools with their store: a direct native integration (often facilitated through marketplace apps or direct API connections) and integration via Zapier or similar automation platforms. We’ll break down both options in detail.

Native Kixie–BigCommerce Integration (Often Direct API or Connector)

Many businesses opt for a more direct connection, often involving the use of BigCommerce’s API to sync data and automate tasks between the platforms. Kixie’s direct integration offers:

• Seamless Data Sync: Your BigCommerce customer list becomes instantly available in Kixie. Kixie can auto-create or update BigCommerce contact records whenever you interact with a number not yet in your database. This bi-directional sync ensures both systems stay up-to-date.
• Click-to-Call and PowerDialer from BigCommerce: Initiate calls to your BigCommerce customers directly. Kixie’s interface recognizes phone numbers in BigCommerce, allowing one-click dialing from a customer’s profile or order page. You can also add BigCommerce contacts to a Kixie PowerList or multi-line PowerDialer campaign for high-volume calling.
• Automatic Call & SMS Logging: Every call and text sent through Kixie is automatically logged to the relevant BigCommerce customer record, including call duration, time, outcome, and even call recordings. This saves immense administrative time.
• No-Code Setup (for connectors): While direct API integration requires technical effort, many platforms offer one-click connectors or simplified setup processes. This eliminates complex changes to your BigCommerce store, as Kixie works on top of your existing setup.
• Real-Time Customer Insights: Kixie can leverage BigCommerce data during calls. For inbound calls, screen-pop displays customer information, and for outbound calls, reps can view recent purchases or cart contents before dialing, enabling personalized pitches.
• Contact Notes and Outcomes in BigCommerce: Kixie can automatically attach notes to BigCommerce customer records, ensuring all team members have visibility into the communication history. With every call recorded and logged, you can easily “retrieve any call to find out who said what.”

The native integration path is ideal for most BigCommerce users because it’s fast to implement and fully automated. It effectively turns BigCommerce into a combined CRM + phone system.

Kixie Integration via Zapier (Customized Automation Workflows)

In addition to direct integration, Kixie also supports integration with BigCommerce through Zapier – a popular no-code automation platform. This path is useful if you want to create custom workflows or if you use various apps in your tech stack.

• Zapier Connector Setup: Kixie and BigCommerce are both available as apps on Zapier. You connect your Kixie account (using its Business ID and API Key) and your BigCommerce store (via API credentials or OAuth). Once connected, you can create “Zaps” – automated workflows.
• BigCommerce as the Trigger, Kixie as the Action:
  • *New Order → Trigger a Call:* Whenever a new order is placed, Zapier can instruct Kixie to “Make a Call” to a sales rep or even the customer for a thank-you.
  • *New Customer Signup → Send SMS:* Trigger an instant welcome message or promo code text via Kixie.
  • *Abandoned Cart → Automated Text Reminder:* Trigger Kixie to add the contact to a cart recovery PowerList or Cadence.
• Kixie as the Trigger, BigCommerce as the Action: By configuring Kixie to fire webhooks on events like “call completed,” Zapier can catch those events and update BigCommerce records. For instance, after a call, Zapier could update a BigCommerce customer note.
• Custom Multi-App Workflows: Zapier allows you to integrate other apps (CRM, marketing tools) alongside BigCommerce and Kixie for more complex automations.
• Popular Kixie Zapier Actions: Key actions include Add to Cadence/PowerList, Make a Call, Send SMS, and Remove from Campaigns.

Using Zapier is perfect for creating flexibility beyond standard integrations and implementing specific business logic, especially when connecting multiple systems.

5 High-Impact Integration Recipes for BigCommerce Stores

Implementing a power dialer like Kixie opens up many opportunities to improve sales and customer engagement for online sellers. Here are several real-world use cases illustrating how BigCommerce merchants can use Kixie to enhance their operations:

1. The Abandoned Cart Recovery Machine

• The Goal: Recover potentially lost sales by engaging customers who have demonstrated high purchase intent within minutes of abandoning their shopping cart.
• The Trigger: The store/cart/abandoned webhook from BigCommerce fires when a cart remains inactive for over an hour with identifiable customer contact information.
• The Action (Kixie):
  • High-Touch Approach: For high-value carts, the webhook can trigger Kixie’s Make a Call API endpoint to immediately route a live call to an agent. The agent’s Kixie PowerCall dialer will pop up with the customer’s name and a custom display name like “Abandoned Cart,” providing instant context.
  • High-Volume Approach: For a larger volume of abandoned carts, the integration can use the Powerlist API to automatically add the customer’s phone number to a dedicated “Abandoned Carts” Powerlist. Agents then use the power dialer to efficiently work through this list.
  • Automated Follow-up: If the initial call is not answered, Kixie’s automation can trigger an immediate, automated SMS: “Hi [First Name], I saw you left items in your cart at. Can I help answer any questions or complete your order?” This multi-channel approach significantly increases re-engagement chances.

2. White-Glove Service for High-Value Orders

• The Goal: Build exceptional customer loyalty, proactively prevent fraud on large purchases, and create a memorable post-purchase experience for the most valuable customers.
• The Trigger: The store/order/created webhook from BigCommerce provides real-time purchase signals. The integration logic includes a filter, for example, if the order total is greater than \$500.
• The Action (Kixie): Upon meeting the value threshold, the workflow triggers the Make a Call API to connect a senior account manager. The conversation can be framed as a concierge service: “Hi [Customer Name], this is [Agent Name] from. I saw your order for [Product Name] and wanted to personally thank you for your purchase and confirm shipping details. We truly appreciate your business.” This personal touch can transform a one-time large purchase into a long-term, loyal customer relationship.

3. Proactive Post-Purchase Follow-Up and Review Generation

• The Goal: Increase the quantity and quality of product reviews, check customer satisfaction to get ahead of issues, and gather feedback before it becomes public.
• The Trigger: The store/order/statusUpdated webhook monitors order lifecycle changes. The integration listens for a status update to “Delivered.”
• The Action (Kixie): The trigger enrolls the customer into a multi-step Kixie Cadence.
  • Day 1 (Post-Delivery): An automated SMS: “Hi [First Name]! It looks like your order from was just delivered. We hope you love it!”
  • Day 5: The customer is automatically added to a “Review Request” Powerlist for a quick follow-up call. The script could be: “Hi [Customer Name], just calling to follow up on your recent order. How are you enjoying the [Product Name]? If you’re having a great experience, we would be grateful if you could take a moment to leave a review.”

4. New Customer Onboarding and Welcome

• The Goal: Begin the customer relationship on a strong footing, reduce early-stage churn, and increase customer lifetime value (LTV).
• The Trigger: The store/customer/created webhook fires the instant a new customer account is created.
• The Action (Kixie): The new customer’s contact information is automatically added to a “New Customer Welcome” Powerlist using the Powerlist API. An agent can then place a welcome call to thank them for joining, answer any initial questions, and direct them to helpful resources.

5. Re-engaging Lapsed Customers and Promoting New Products

• The Goal: Win back past customers who have become inactive and drive sales for new product launches by leveraging past purchase history for personalization.
• The Trigger: This typically starts with a manual data export from BigCommerce, identifying customers who haven’t made a purchase in a specified timeframe (e.g., 6 months).
• The Action (Kixie): The exported list is imported directly into a Kixie Powerlist. The sales team launches a targeted outbound campaign using the Power Dialer. Agents can personalize outreach using BigCommerce data: “Hi [Customer Name], it’s been a while, and I saw you’ve previously purchased our [Previous Product]. We’ve just launched a new [Product Line] that I think you’d really love, and I wanted to offer you a special welcome-back discount.”

Connecting Kixie and BigCommerce: A Step-by-Step Guide

The power of this integration lies in its API-first approach, offering unmatched flexibility, future-proofing, and the ability to integrate with your entire tech stack. There are two primary methods:

Method 1: The No-Code Solution with Zapier

Zapier acts as a visual bridge between thousands of web applications.

1. Authentication: Connect both your Kixie (using Business ID and API Key from Kixie Dashboard) and BigCommerce accounts (using API credentials and correct OAuth Scopes from BigCommerce admin) to Zapier.
2. Building the Zap (Abandoned Cart Example):
   • Trigger: BigCommerce > Abandoned Cart. Test to pull sample data.
   • Action: Kixie > Add to Powerlist.
   • Field Mapping: Map BigCommerce data (customer phone, name, cart total, items) to Kixie’s Phone Number, First Name, Last Name, and custom fields. This ensures agents have context for every call.

Method 2: The Custom Integration (For Developers)

For maximum control, a direct integration bypasses middleware, using BigCommerce Webhook → Custom Middleware → Kixie API.

1. BigCommerce Webhook Setup:
   • Create an API account in BigCommerce with necessary OAuth Scopes.
   • Make a POST request to BigCommerce’s Create a webhook endpoint (/v3/hooks), specifying the scope (e.g., store/order/created), destination URL, and crucial security headers (e.g., X-Secret-Key).
2. Build the Middleware:
   • Create a server endpoint (e.g., using Node.js/Express) to receive webhook data.
   • Verify Authenticity: Check the X-Secret-Key.
   • Acknowledge Receipt: Immediately respond to BigCommerce to avoid retries.
   • Process Payload: Extract relevant data and apply custom logic (e.g., check order value). This may involve additional API calls to BigCommerce for richer data.
3. Call the Kixie API:
   • Construct a POST request to the Kixie API (e.g., https://apig.kixie.com/app/event).
   • Send JSON payload including businessid, apikey, eventname (e.g., call, sms, updatepowerlist), target (phone number), and any relevant data like email (for agent assignment) or message.

Unlock New Growth Opportunities

Pairing BigCommerce’s commerce engine with Kixie’s communication toolkit unifies data, automates workflows, and powers highly personalized outreach—driving revenue and customer satisfaction in tandem. Open APIs and webhooks on both sides mean you can tailor the integration to your exact processes today and extend it as you scale tomorrow.

By moving beyond passive email automation and embracing real-time voice and SMS conversations, businesses can engage customers at the peak of their intent, leading to higher conversion rates, increased customer lifetime value, and a more efficient sales team. The API-first approach is a distinct feature, empowering businesses to build custom workflows and escape the confines of a one-size-fits-all app.

Whether you’re looking to recover abandoned carts in minutes, provide white-glove service to VIP customers, or systematically generate product reviews, this connection provides the flexibility to turn any customer signal into a meaningful, profitable conversation.